Lisa Baker Associates Limited

Arts | Culture | Communications

Sid Avery | The Art of the Hollywood Snapshot | December 2012

By Ron Avery and Tony Nourmand

Stunning tribute to one of Hollywood’s greatest photographers.

James Dean on the set of Rebel Without a Cause; Audrey Hepburn on her bike with her
pet dog in tow; Marlon Brando taking out the garbage; Rock Hudson emerging from
the shower; Elizabeth Taylor soaking up the sun. These are just a few of the myriad
iconic images for which Sid Avery is responsible. This sumptuous volume is a long
overdue tribute to his prolific talent.

The renowned photographer was one of the greatest names working in Hollywood
from the 1940s to 1960s and became known for his candid portraits of the stars. His
ability to gain the trust of some of Hollywood’s most celebrated (and often most
difficult) talents allowed Avery to capture the most private moments of many
legendary names.

An innovator in photographic techniques, Avery later became one of the top names in
advertising photography, as well as a successful commercial director. In the 1980s, he
established the Motion Picture and Television Photo Archive. Ron Avery, Sid’s son,
has continued this legacy and under his ownership, mptvimages is today recognised as
one of the greatest archives of Hollywood imagery.

Avery made history as the only photographer to shoot both the original 1960 cast of
Ocean’s Eleven and the 2001 remake, recreating his iconic group shot around the pool
table. In Sid Avery: The Art of the Hollywood Snapshot, Ron Avery
recounts that in 2001 he received a call from Warner Bros., saying that Julia Roberts
had seen his father’s original photo in a Los Angeles gallery and after showing it to
director Steven Soderbergh, thought it would be a great idea to recreate the classic
image. Despite being retired for over 30 years, Avery dug out a camera and spent an
afternoon with a new generation of Hollywood greats. It was a satisfying end to an
action-packed career.

Sid Avery: The Art of the Hollywood Snapshot is a stunning book that
offers a complete anthology of the photographers work, including outtakes and contact
sheets. Over half of the material has never before seen before and all images are
reproduced to the finest quality yet seen in print. Edited by Tony Nourmand, the
photographs are accompanied by text by Ron Avery and original commentary from
Sid Avery himself.

Book Information:
£45/$75
ISBN: 978-0-9566487-7-8
288 pp, 260 colour and b/w photographs
HB w/jacket; 300 x 250 mm / 12 x 10 in.

Tony Nourmand is co-founder of Reel Art Press and editor of all R|A|P publications. He
is also the author of a further sixteen best-selling books on entertainment-related imagery,
including James Bond Movie Posters and Audrey Hepburn: The Paramount Years.
About Reel Art Press: Reel Art Press specialises in exclusive publications with a focus
on entertainment art. Their deluxe editions unveil largely unseen photography and celebrate
the people responsible for capturing some of the most seminal moments in entertainment
history. The company made headlines around the world with its first four editions: The Rat
Pack, Bill Gold: PosterWorks, Weddings and Movie Stars and Hollywood and the
Ivy Look and have seven editions scheduled for release in 2012. www.reelartpress.com

Worldwide Press Enquiries:
Lisa Baker
Tel: + 44 (0)7768 310038,
Email: lisa@lisabakerltd.com
www.reelartpress.com
www.facebook.com/reelartpress
www.twitter.com/ReelArtPress

To download the latest 2012 R|A|P catalogue click here.

Selected Press: Daily Mail, Vanity Fair Spain, The Telegraph, The Week, Evening StandardMr Porter, .